Privacy Policy

Last Updated: October 21, 2025

1. Introduction

Welcome to Pawtrait. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you:

  • Identity Data: First name, last name, username
  • Contact Data: Email address, billing address, delivery address
  • Transaction Data: Details about payments and products purchased
  • Technical Data: IP address, browser type, device information
  • Usage Data: Information about how you use our website
  • Marketing Data: Your preferences in receiving marketing communications
  • Image Data: Pet photos you upload for product customization

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and deliver your orders
  • To create personalized pet portraits using AI technology
  • To manage payments and detect fraud
  • To communicate with you about your orders
  • To improve our website and services
  • To send you marketing communications (with your consent)
  • To comply with legal obligations

4. AI Processing and Image Data

When you upload pet photos to our service:

  • Images are processed using third-party AI services to generate custom artwork
  • We store your uploaded images securely to fulfill your order
  • Images are not used for AI training without your explicit consent
  • You retain all rights to your original photos
  • Generated artwork is provided for your personal use as specified in our Terms of Service

5. Data Sharing and Third Parties

We may share your personal data with:

  • Payment Processors: Stripe for secure payment processing
  • Print Fulfillment: Printify for product manufacturing and shipping
  • AI Services: Third-party AI providers for image generation
  • Email Services: For sending transactional emails and order updates
  • Analytics Providers: To understand how our website is used

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Order data is typically retained for 7 years for tax purposes. Uploaded images are retained for 90 days after order fulfillment unless you request earlier deletion.

8. Your Rights

Under data protection laws, you have rights including:

  • Access: Request access to your personal data
  • Correction: Request correction of inaccurate personal data
  • Erasure: Request deletion of your personal data
  • Objection: Object to processing of your personal data
  • Restriction: Request restriction of processing your personal data
  • Portability: Request transfer of your personal data to another party
  • Withdraw Consent: Withdraw consent where we rely on consent

To exercise any of these rights, please contact us at privacy@pawtrait.com.

9. Cookies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

10. Children's Privacy

Our service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal data, please contact us.

11. International Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our service, you consent to such transfers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • Email: privacy@pawtrait.com
  • Website: pawtrait.com/contact